"In-store bakeries will continue their recent pattern of sustained, if not spectacular, sales growth, particularly as innovation in baked items deliver healthier indulgences and more convenient breakfast baked goods. With a fairly sizable portion of consumers not even thinking of their in-store bakery as an option for breads and other baked goods, retailers should concentrate on improving product quality and introducing consumers to the available products. Furthermore, mass merchandisers and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
In-store Bakeries More Popular than Stand-alone Bakeries
Family Size and In-store Bakery Purchase
Freshness Differentiates In-store Bakeries from the Supermarket Aisle
Room for Growth in Non-supermarket In-store Bakeries
Unique Items’ Potential as a Draw
Breakfast, Ethnic Items of Particular Interest to Millennials
In-store Bakery Product Needs
Health of Relatively Little Importance among In-store Bakery Offerings
Bakery Personnel Can Be an In-store Bakery Selling Point
Features of the Ideal In-store Bakery
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
30th October 2015
“Introducing the ability to order and see a customized cake online in the convenience of home or even via a smartphone/tablet, even if the options are somewhat limited, creates a unique draw that few specialty bakeries can replicate on the same scale as major supermarket chains.”
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Increased growth expected for in-store bakeries
