“A growing movement that calls for consumers to limit their intake of a number of key food ingredients, such as fat, sugar, sodium, and carbohydrates, thought to be harmful to one’s health, threatens in-store bakery sales as consumers feel pressure to cut back on indulgence. However, in-store bakeries have the opportunity to respond with innovative better-for-you alternatives that cater to consumers’ demand for both health and indulgence.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Insights and Opportunities
Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Desserts
Segment Performance—Bread and Rolls
Segment Performance—Breakfast Bakery
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Bread and Baked Goods Consumption
In-store Bakery Usage
Bakery Item Purchase by Outlet Type
Why Consumers Prefer In-Store Bakeries
Consumer Attitudes on Ideal In-Store Bakeries
Consumer Interest in New Products
Potential Promotional Opportunities
CHAID Analysis of In-Store Bakery Promotions
Race and Hispanic Origin
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Market Drivers
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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How can in-store bakeries grow despite already high penetration? 
