"Sales at in-store bakeries continue to rise. Even as consumers indicate they are seeking healthier foods, they are clearly open to the occasional indulgence, and in-store bakeries are poised to capitalize on consumer interest in higher-quality baked goods that the consumers may feel uncomfortable, unwilling, or unskilled enough to make themselves."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Purchase Frequency
Purchase Factors
Natural Factors
Flavor Factors
Usage
Increasing Purchase
Flavor Improvements
Purchase Location
Brands and Baked
Quality of Baked Goods
Impact of In-store Competition
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
TURF Analysis Methodology
27th February 2018
“A clean-label range attempts to merge the interest in indulgence with natural, offering a further lure to consumers seeking to avoid artificial elements and focus, instead, on ‘real’ foods.” 
31st October 2017
“The in-store bakery is a large, fast-growing category, and creative flavor combinations and concepts would seem to be a novel introduction for a brand to take in entering the category. However, a trusted brand is not necessarily essential for a baked good in the ISB space.”
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In-store bakery sales growth expected to continue
