Headphones - UK - November 2017
Headphones - UK - November 2017

“Strong growth in headphone sales has been underpinned by Bluetooth growth in 2017 and the leading manufacturers have all made moves to launch premium in-ear wireless headphones to rival Apple’s AirPods. While sound quality remains the key upgrade feature, an innovative sector is opening up new opportunities to turn headphones into a more advanced wearable technology product.”

– Adrian Reynolds, Consumer Technology Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size
Market Share
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Headphone Ownership
Headphone Features
Purchase Methods
Intent to Buy
Important Factors when Upgrading

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Launch Activity and Innovation
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information