“Companies are hoping that voice control will help connected devices make sense for consumers. Although the concept is unfamiliar to many, consumers are open to the idea. The relatively rapid adoption of voice controlled speakers suggests that voice control is here to stay. On the other hand, security vulnerabilities continue to make connected devices an unattractive prospect for many, which is a major issue the industry will need to address ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Ownership and Interest in Connected/Smart Devices
Interactions with Smart/Connected Devices
Features of Smart/Connected Devices
Factors Impacting Likelihood of Purchase
Security Concerns about Smart/Connected Devices
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
23rd January 2018
"Moodo has launched a smart air care machine at CES 2018, which is capable of being controlled by smartphone or by voice. Although its price is likely to be a barrier to most, it indicates the potential success of integrating air care products into the connected home."
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Will voice control make smart home interactions intuitive?
