“Appearance and design is the third most important purchase driver for wearables, ahead of more technological features such as measurement reliability, cross-device compatibility and touch screens. This suggests that ‘wearability’ and fit to personal style tend to prevail over the technological aspect in consumers’ minds, as people perceive these devices as personal accessories that they would like to customise rather than as purely technological gadgets.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Ownership and Plans to Buy
Important Features
Interest in Applications
Interest in Information Alerts
Attitudes towards Wearable Technology
CHAID analysis
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Brand Communication and Promotion
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
27th May 2016
“Google’s collaboration with Levi’s on a cycling jacket that contains sensors that allow the wearer to answer or decline calls and adjust the volume on their playlist by tapping the garment is set to change the wearable technology landscape.” 
18th December 2015
“Entertaining VR content and engaging use cases will continue to be key to appealing to younger connected consumers, while focus on educational, cultural and explorative experiences is likely to be critical to interesting other consumer groups and bringing VR to the mainstream.”
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Taking wearables into the mainstream
