The Importance of Brand in Technology Purchasing - UK - July 2013
The Importance of Brand in Technology Purchasing - UK - July 2013

“The difference between operating systems (eg iOS, Android, Windows) gives consumers a strong reason to pick one manufacturer over another, and as result consumers are more likely to decide on which manufacturer they want before assessing other factors in these markets. In the TV and PC markets, consumers are less brand-orientated as the difference between mass-market products is far more subtle. Consumers’ desire for digital content can be utilised better ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Background

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Ownership and Awareness of Technology Brands
Perceptions of Technology Brands
Influences on Choice of Technology Brand
The Role of Brand within the Purchasing Process
Brand Preference within the Television Market
Brand Preference within the PC Market
Brand Preference within the Tablet Market
Brand Preference within the Smartphone Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Ownership and Awareness of Technology Brands
Appendix – Perceptions of Technology Brands
Appendix – Influences on Choice of Technology Brand
Appendix – The Role of Brand within the Purchasing Process
Appendix – Brand Preference within the TV Market
Appendix – Brand Preference within the PC Market
Appendix – Brand Preference within the Tablet Market
Appendix – Brand Preference within the Smartphone Market