“The appeal of connected home devices is increasing as second-generation products improve functionality and devices are released that cover broadening price points. Voice-controlled speakers have emerged as the main controller for the connected home, but whilst many products can now receive commands from these digital assistants, consumers still need convincing that voice control can provide a convenient alternative to mobile app control.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Ownership of Connected Home Devices
Interest in Connected Home Devices
Discovering Connected Home Devices
Digital Assistant Use
Attitudes towards Connected Home Technology
Facilitators of and Barriers to Connected Technology
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
20th May 2019
“Amid the ever-changing demands of modern, and urban, living, furniture could represent the next step in the booming smart home market. There are some clear opportunities for these technologies in furniture; however, the sector remains largely shackled by its perceived gimmicky status. So, there is some work to do ... 
31st October 2018
“Rituals is the latest brand to step into the smart air care space. While there are still doubts over the need for connected home technology among many, Rituals’ background in spas and the potential for consumers to take its experience out of the spa and into the home could help ...
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Can digital assistants become ubiquitous in daily life?
