Healthy Dining Trends - US - March 2016
Healthy Dining Trends - US - March 2016

"The nature of health is shifting away from counting calories and moving towards a focus on holistic “wellness.” New restaurants are entering the market with an emphasis on natural, nutritious, and quick meals designed to attract diners stressed for time but wanting healthful meals. Restaurants must understand what motivates diners to eat healthfully and what healthy descriptors are most appealing to consumers in order to lure in those wanting to ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Consumer Health Overview
Healthy Behavior Changes
Healthy Claim Appeal
Beverages – Market for Low Sugar/Natural Drinks
Healthy Dining Motivators
Consumers and Healthy Dining
Key Driver Analysis
The Healthy Diner

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
MMI Analysis

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Appendix – CHAID
Appendix – Key Driver Analysis