"Health is becoming less of a section on a menu and is gradually becoming an overarching lifestyle experience at restaurants. As restaurants continue to use claims focused on real, natural food the overall health message is becoming less about what you can’t have, and instead is focused on creating a craving for what’s in front of you. However, healthy dining is not without its challenges, and restaurants still ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Where Consumers are Dining
Restaurant Claims by Visitation
Healthy Dining Claims
Health versus Indulgence
Healthy Dining Attitudes
Healthy Beverage Interest
Healthy Dining Behavior
CHAID Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
MMI Data
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – CHAID Analysis
Appendix–Consumer
10th November 2017
“The Impossible burger, owned by Impossible Foods, gained a reputation for being a plant based burger that actually tastes like meat. The burger first hit the restaurant scene in 2016 when Momofuku Nishi in New York added it to the menu. The burger has since expanded to restaurants in California ... 
19th July 2017
“With more consumers focusing on specific dietary requirements from vegan to gluten-free, Panera Bread is taking new steps to make the ordering experience less of a guessing game.”
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Consumers value the at-home kitchen for health
