Healthy Dining Trends - US - May 2012
Healthy Dining Trends - US - May 2012

Healthy dining initiatives have come to a head as consumers are demanding greater transparency from restaurants in terms of ingredients, processes, and preparation. These desires have been driven in part by the economy, calorie disclosure laws, wellness initiatives by associations, rising obesity rates and other health problems, as well as a greater awareness and understanding of healthy eating on the part of consumers. Operators have responded with a slew of ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Restaurant Usage
Changes in Consumer Behavior
Attitudes toward Menu Descriptors
Calorie Perceptions
Attitudes toward Ingredients and Preparations
Why Consumers Make Unhealthy Choices
Attitudes toward Healthy Dining
Consumer BMI and Body Image

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Insights Analysis: Item and Nutritional Claims
Menu Insights Analysis—Item Preparation
Menu Insights Analysis—Kids’ Menus
Appendix—Trade Associations