Healthy Dining Trends - US - May 2010
Healthy Dining Trends - US - May 2010

This report explores healthy dining trends in restaurants with attention to shifting consumer habits and perceptions towards health/wellness as it impacts restaurant usage. Mintel provides impactful analysis, discussion and insight including:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Menu Insights Analysis: Nutritional Claims
Menu Insights Analysis: Health on the Beverage Menu
Menu Insights Analysis: Health on the Kids’ Menu
Menu Insights Analysis: Marketing Health on the Menu
Menu Insights Analysis: Still Indulging

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Restaurant Segment and Daypart Usage
Consumer Diet Changes
Weighing Rationales for Dining Out: Hunger, Health, and Satiation
Rating a “Healthy Meal” and Weighing Ingredients
Interest in Healthy Menu Items
Consumer Attitudes toward Nutritional Disclosure
Consumer Attitudes toward Restaurants’ Role Catering to Health
The Price of Eating Healthfully
Custom Groups: Light, Medium and Heavy Visitors
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brands and the Advertising Landscape

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations