Healthy Dining Trends - US - July 2013
Healthy Dining Trends - US - July 2013

“In June 2013, the American Medical Association recognized obesity as a disease, a change that makes the need for healthful restaurant options more vital than ever. Diners still see dining out as time to indulge, which means the foodservice industry needs to do more to hit both menu marks to create appealing “craveable” foods that are healthful. This balance requires innovation, and Mintel’s new research shows varied portion sizes ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Final Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Health Is an Additional Market Concern
Competitive Context
The QSR Sandwich Restaurant Segment
Casual Dining
Fast Casual
Mintel Menu Insights and Analysis
Cleaning Up Kids’ Menus

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Opinions About Eating Healthfully
The Foodservice Consumer – Defining Healthy Dining
The Foodservice Consumer – Finding Healthy Dining
The Foodservice Consumer – Healthy Dining Drivers
The Foodservice Consumer – Attitudes Toward Healthy Dining
The Foodservice Consumer – Unhealthy Meal Drivers

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations