"Fitness facilities and gym memberships have increased in tandem in the last decade, showing that Americans have an increased interest in getting fit. However, even though more are reportedly exercising regularly, obesity rates continue to climb, indicating that adults haven’t been able to offset poor diets with exercise alone."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Fitness Market
Market Factors
Market Perspective
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Exercise Frequency
Types of Exercise
Exercise Motivations
Fitness Purchases
Exercise Inspiration
Attitudes toward Exercise
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
26th June 2017
“Mature adults (aged 55+) are interested in keeping fit, but most gravitate toward traditional activities such as walking, jogging, and swimming. This health-minded segment of the population is likely missing out on current fitness trends because they exclusively target a younger audience.” 
27th March 2017
“Higher fitness standards will likely place more importance on low-maintenance activities and fitness trackers.” |
Most adults are already regular exercisers
