"The majority of US adults are exercising, but not with strong intensity. The strong association between exercise and health is expected, though emotional benefits including positivity also align with being active. Since the majority of consumers are working out at home, fitness equipment brands have an opportunity to appeal to their evolving needs. Fitness brands should focus on technology and new takes on exercise to keep young adults invested, but ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The Role of Exercise in Overall Wellness
The Role of Exercise in Managing Ailments
Where People Exercise
Demographic Prospects
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Exercise Frequency and Intensity
Barriers to Exercising
Attitudes toward Exercise
Exercise Health Benefits
Exercise Fellowship
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Exercise Trends – What You Need to Know
Home Exercise Products
Exercise Participation
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
13th March 2019
“Men are more likely than women to have exercise equipment at home which may make them unlikely to invest in new pieces. Women’s lower rates of ownership could make them the more fruitful consumer target. Women are also more likely than men to struggle with their exercise routine, noting that ... |
Most workouts aren’t intense
