“The recession caused many Americans to reevaluate how they were spending their money. One of the things to be cut was usually gym memberships or workout plans. Consumers adopted ways to save money on fitness and have carried these practices through into recovery. Additionally, consumers continue to seek new and different ways to get their exercise in.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Trend Applications
Competitive Context
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Market Factors
Innovations and Innovators
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Exercise Frequency
Workout Length
Location of Exercise
Popularity of Exercise/Sports Activities
Reasons for Exercising
Attitudes Toward Exercising
Tools and Activities Used
Challenges to Exercise
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups—BMI
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Company Profiles
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
26th February 2014
“Curves fitness centers typically appeal to older women, with the low-impact circuit workout. In order to expand its membership, the fitness chain recently partnered with expert Jillian Michaels to offer a more intense workout.” 
2nd July 2013
Moms lead very busy lives, and as such have little time to devote to exercise. A variety of opportunities exist to help make fitness a daily habit for women with children. Companies and brands that help women with children fit exercise into their daily routine by catering to their various ... |
How have apps, On Demand programming, and other free fitness options challenged gyms and fitness clubs?
