Only a small percentage of Americans meet the Centers for Disease Control and Prevention’s weekly recommendations for exercise—150 minutes of moderate intensity aerobic activity for healthy adults plus muscle strengthening two days per week—and this lack of compliance shows that there are significant opportunities for companies in the exercise category that can inspire the sedentary.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Exercise through the Years
Drivers and Threats
Exercise Habits—The 5 Ws: Who
Exercise Habits—The 5 Ws: What
Exercise Habits—The 5 Ws: When
Exercise Habits—The 5 Ws: Where
Exercise Habits—The 5 Ws: Why
Challenges and Hurdles
Products and Ideas to Increase Exercise
The Other Side of the Story
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups: A Look at Moms and Dads
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Brands and the Advertising Landscape
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
20th October 2009
Wii’s recipe for success 
9th October 2009
Looking at fitness through high-tech lenses |
Identifying which demographics do and do not workout
