US Consumers and Screens: TV, Smartphones, Tablets and Computers Market Report 2023

This report covers the screen device market and the impact of screen devices on consumers in detail. Examining smartphones, computer monitors, tablets, and more, this report looks at how screens and devices with screens are used by consumers, consumer preferences and attitudes, and how brands can best appeal to current consumer trends and demands.

Below, we’ve summarised the key topics analysed in this report, and offer some handpicked insights.

Key Topics Analysed

• Sales trends of screen devices, what’s driving the market, and key brands across device segments.
• How often consumers multi-screen, why, and what activities are conducted on primary and secondary screens.
• The top features that screen device shoppers look for on store shelves.
• Why advertisers need to adapt to deal with both fuzzy ad targeting and tech overload.
• Attitudes toward screen use and how parents feel about their children’s screen habits.

US Screen Device Market Overview

US spending on screen-based tech has seen tremendous growth over the past five years, with sales of computers/tablets, TVs and phones increasing an estimated 48%, compared to just 28% for total consumer spending. This strong growth is expected to continue as consumers become more reliant on screens, however the market is unlikely to sustain the same level of growth in 2023 and beyond.

Consumer Trends for Screen-Based Tech

Smaller screens are preferred

Consumers are increasingly favoring smaller screens, like smartphone screens, over larger screens like TVs. This is likely due to content creators and media brands designing digital content for smaller screens, as well as consumers preferring shorter videos and personalised content that they can control with a swipe of their finger.

Increase in multi-screening

Consumers, especially 18-34 year olds, are increasingly engaging in multi-screening for efficiency, productivity, and sometimes even distraction. These behaviours can help businesses to reach consumers if their digital content is optimised for multiple devices.

Looking to the Future of Screens

AI assistants are likely heading to screen devices soon. Tech giants that utilise AI technology will be able to connect brands and consumers effectively to streamline people’s lives, and this will likely start with integrating AI with common apps, providing better assistance and user experience.

Beyond AI, as demands for the right to repair grow worldwide, if legislation is passed this could have a significant and far-reaching impact. These new laws could bring more transparency to the mobile industry, reduce electronic waste, and potentially create more job opportunities for repair technicians.

With this report, you’ll gain access to a complete breakdown of the screen devices industry, and how consumers are interacting with screens in 2023. You may also be interested in our US Smartphones 2023 Market Report, or our Tech Trends 2023 Report.

Products and Brands Discussed

Products: Televisions, smartphones, tablets, and PC/laptop computer monitors are covered.

Brands: A number of brands are discussed in this report with, for example, consumer statistics on ownership of brands like Samsung, LG, Vizio, Sony, TCL, Hisense, Apple, Google, Motorola, Dell, Lenovo, Microsoft, HP, and more.

Additional Features Included in Your Report

Different Digital Formats: PDF for conveniently sharing with your team, PowerPoint for quickly including in your presentation, as well as an Infographic and an Excel Databook.

Mintel’s Clients Portal: Our portal offers instant access to actionable analysis and trends pieces relevant to your industry that are published almost daily. You can also browse for more market research reports.

Expert Analysis from a Tech Specialist

This report, written by Brian Benway, a leading tech and entertainment analyst, delivers in-depth commentary and analysis to highlight current trends in the screen device market, adding expert context to the numbers.

Screen device technologies are constantly evolving, but content and use cases that take advantage of these capabilities often lag behind. Businesses need to stay up to date to remain competitive and to avoid overextending themselves chasing fleeting gimmicks.

Brian Benway
Gaming and Entertainment Analyst