"The nuts, seeds, and trail mix category continues its steady growth trajectory as Americans adopt frequent snacking occasions, and seek convenient foods they can feel good about eating. Looking ahead, the category is expected to grow, despite facing competition from other snacking categories, including other salty snacks, and BFY (better-for-you) products like yogurt or nutritional bars. Shifting US demographics, including growth in Millennials and Hispanics, are also likely to positively ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need To Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Nuts, Seeds, and Trail Mix Purchase
Product Use
Flavor Innovation
Innovation Areas
Behaviors
Attitudes toward Nuts, Seeds and Trail Mix
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Nuts, Seeds and Trail Mix
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Appendix – TURF Analysis
2nd March 2017
“The positive health perceptions of nuts, seeds, and trail mix remain main drivers of the market, and represent key areas of focus when marketing these products.” – Nuts, Seeds and Trail Mix – US, June 2016 
8th December 2016
“Across snacking segments there is evidence of products that blur together one or more snacking segments. Meat snack trail mix is one innovation area that is gaining traction, blurring together two snacks with equally high interest.” – Nuts, Seeds and Trail Mix – US, June 2016
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Category grows 28% from 2011-16
