At more than $6 billion in 2009, the nuts and dried fruit market grew well despite the economic downturn. Increasingly health-conscious consumers are sincerely concerned with seeking out healthful snacks. Nuts and dried fruits have gained enduring respect for their nutritional value, and Americans are turning toward the market with new enthusiasm.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Nuts
Segment Performance—Dried Fruit
Segment Performance—Trail Mix
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other
Natural Channel Sales and Trends
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Snack Food Consumption
Health Perception of Nuts and Dried Fruit
Snacking on Nuts and Other Consumption Trends
Nut Consumption—by Type of Nut
Snacking on Dried Fruit and Other Consumption Trends
Dried Fruit Consumption—by Type of Fruit
Trail Mixes
Product Interest
Cluster Analysis: Nut Consumers
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Supercenters and Warehouse Clubs
Leading Companies
Brand Share—Nuts
Brand Share—Dried Fruit
Brand Share—Trail Mix
Innovation and Innovators
Brands and Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group Builders Panel Analysis: Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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The relative importance of brand names and private labels in a fragmented market
