Mintel's incisive consumer report on the nuts and dried fruit marketplace will focus on market size and segmentation, with an emphasis on the consumer. Key players, such as Planters, will be spotlighted, as well as marketing trends and issues. Nuts and dried fruits are used by consumers as snack foods, and are to make other dishes more appealing or unique. The most commonly used nuts for dish-enhancement are almonds and walnuts, which have pronounced, distinctive flavor profiles. This review of the nuts and dried fruit industry will show how demographics and geographics dictate nut use and style.

Mintel's exclusive consumer research will examine consumer trends within the nut and dried fruit industry, including purchasing trends and consumer concerns with health and nutrition.

This examination of the nuts and dried fruit industry will explore the following:

- Consumer attitudes about the nuts and dried fruit industry.

- Which nuts and dried fruits are the most popular with consumers in terms of cooking, snacking and food-enhancement (such as in salads, ice creams, etc.).

- Consumer preferences in terms of purchasing brand names, generic and organic brands.

- The future of the nuts and dried fruit industry in the United States.

Mintel's profile of the nuts and dried fruits marketplace will examine regulations within the industry, and the influence of the media and advertising in regards to consumer purchasing trends. This report contains US IRI InfoScan data.