What you need to know
The nuts, seeds, and trail mix category continues its steady growth trajectory as Americans adopt frequent snacking occasions, and seek convenient foods they can feel good about eating. Total retail sales reached $8.6 billion in 2016, mostly driven by the nuts segment, but also due to strong flavor and format innovation across category segments. Looking ahead, the category is expected to grow an additional 23% from 2016-21, despite facing competition from other snacking categories, including other salty snacks, and BFY (better-for-you) products like yogurt or nutritional bars. Shifting US demographics, including growth in Millennials and Hispanics, are also likely to positively impact future category growth.
Definition
This Report builds on the analysis presented in Mintel’s Chips, Popcorn, Nuts, and Dips – US, January 2014, Nuts and Dried Fruit – US, August 2012, as well as the January 2011, July 2009, July 2007, February 2006, and February 2004 Reports of the same title.
This report covers the following segments:
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Nuts, including snack nuts, baking nuts, and toasted corn nuts
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Seeds, including sunflower and pumpkin seeds
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Trail mixes
Excluded from the scope of this Report are nuts and dried fruit that are coated in yogurt or chocolate. Also excluded from this Report are random weight/bulk nuts, seeds, and trail mixes.
This Report is part of Mintel’s series on snacking. For other Reports related to snacking see Chips and Dips – US, February 2016, Salty Snacks – US, April 2016, and Healthy Snacks – US, September 2016.
