Nuts and Dried Fruit - US - August 2012
Nuts and Dried Fruit - US - August 2012

The $7.2 billion dollar nuts and dried fruit category fared well during the recession and beyond, posting a gain of 36.1% in dollar sales from 2007-12. The category has likely benefited from the health perceptions associated with it, as well as constant innovation and a strong private label presence. While constant growth is expected from 2012-17, much depends on potential overall food price increases due to the 2012 ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Nuts
Segment Performance—Dried Fruit
Segment Performance—Trail Mix
Retail Channels
Retail Channels—Supercenters, Warehouse Clubs, Dollar Stores, and Other Channel
Retail Channels—Supermarkets
Retail Channels—Drug Stores
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Snack Food Consumption
Types of Nuts Eaten, Frequency by Occasion
Attitudes toward Nuts
Types of Dried Fruit and Trail Mix Eaten, Frequency
Attitudes toward Dried Fruit
Impact of Race/Hispanic Origin
Key Household Purchase Measures—SymphonyIRI Builders Panel Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Nuts
Brand Share—Dried Fruit
Brand Share—Trail Mix
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix—Trade Associations