Most theme parks have benefited from increased attendance and guest spending in the past few years, driven in part by a healthy economy and consumers’ desire to spend in experiential categories. Industry leaders drive attendance by regularly unveiling new attractions, many of which are based on popular movies and TV shows, ensuring a built-in audience. Park visitors, looking to make the most of their trip, are choosing their destination based ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Theme Park Visitation
Planning a Theme Park Trip
Theme Park Attributes
Theme Park Purchases and Activities
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Overview of Leading Brands
Attributes of Leading Brands
What’s Working
Facing Challenges
What’s Next
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
11th January 2017
“By ending a controversial attraction that gave it international recognition, SeaWorld looks to position itself differently through the innovation of other offerings.” 
26th February 2016
“The theme park industry had a stellar year in 2015, due to an increase in vacation spending coupled with the recent introduction of highly anticipated new attractions. As parks look to sustain this momentum, incorporating new technologies into traditional rides can give lapsed visitors a reason to come back.” |
Revenue generation the result of increases in attendance and guest spend
