“The theme park industry is healthy and growth is forecast due to increasing attendance numbers and greater per diem expenditures in park. However, theme parks can grow revenues further by incorporating other forms of leisure entertainment – namely, gaming and the internet – into their offering. Theme parks also can improve guest satisfaction by alleviating wait times through technology and providing a more pleasant experience while waiting.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Attendance Trends
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Demographics of Theme Park Goers
Theme Parks Use and Awareness
Attitudes Toward Theme Parks and Preferences
Overnight Stays, Accommodations, and Reservations
Most Recent Theme Park Visit Companionship
Most Recent Theme Park Visit Purchases
Technology at Theme Parks
Paying Extra for Perks at Theme Parks
Looking for Savings at Theme Parks
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Theme Parks
Innovations and Innovators
Marketing Strategies
Social Media – Theme Parks
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers Tables
Appendix – Demographics of Theme Park Goers
Appendix – Attendance Trends
Appendix – Social Media – Theme Parks
Appendix – Theme Parks Use and Awareness
Appendix – Overnight Stays, Accommodations, and Reservations
Appendix – Most Recent Theme Park Visit Companionship
Appendix – Most Recent Theme Park Visit Purchases
Appendix – Behaviors at Theme Parks
Appendix – Attitudes Toward Theme Parks
Appendix – Trade Associations
17th January 2014
“While the Blackfish controversy doesn’t yet appear to have really hurt overall year-to-year sales for SeaWorld, attendance did decline in Q3 2013 with the wide release of the documentary, and momentum around the film appears to be growing.” |
Fewer teens visiting theme parks compared with five years ago
