The past decade has marked phenomenal pattern of modernization and growth for US theme parks. The industry has evolved from mechanically generating chills on rickety roller coasters and screams in 'haunted houses' to huge, global, interactive, entertainment complex. The main draw to a theme park is the 'content'. Content refers to rides and attractions. With so many entertainment options vying for American's time and attention, theme parks need to do more than amuse. They need to offer outrageous rides and create an environment that cannot be found elsewhere.

There is tremendous competition for the theme park consumer's attention. Families often choose to spend leisure dollars in establishments that cater to the interests of several generations. The challenge facing the industry is attracting a more segmented population of visitors, such as honeymooners, conventions and senior adults. Theme park visitors are expecting more thrills, more spills, and more spine tingling sensations.

Only Mintel consumer intelligence reports can give you the answers you need. Through our exclusive consumer research, we explored the usage of and attitudes towards theme parks and asked questions such as:

· How much would you spend per person for, food, drinks and merchandise for a day at a theme park (excluding admission)?

· Where would you go to buy tickets for a theme park?

· Have you visited a theme park in the past 12 months?

The research in every Mintel consumer intelligence report is conducted by our dedicated US editorial team and industry experts to ensure that we answer the needs of our clients. Our reports cover key US consumer sectors in 14 categories and combine exclusive, original, quantitative data with comprehensive market analysis.

For more information about this report, please contact the Mintel Consumer Intelligence team at 312-943-5250 or by email (info@mintel.com).

Table of Contents: Introduction, Executive Summary, Market Drivers, Market Size & Trends, Market Segmentation, Supply Structure, Advertising + Promotion, New Product Trends, Retail Distribution, Consumer, Future, Forecast.

KEYWORDS: THEME PARKS, AMUSEMENT PARK, FAMILY VACATIONS, VACATIONS, THRILL RIDES, ROLLER COASTERS, RIDES, GAMES, HOLIDAY, ANAHEIM, LAS VEGAS.

KEYWORDS (BRANDS & MANUFACTURERS): DISNEY, DISNEY WORLD, DISNEY LAND, SIX FLAGS, GREAT AMERICA, KNOTT'S BERRY FARM, UNIVERSAL, UNIVERSAL STUDIOS, ORLANDO, CALIFORNIA ADVENTURE, MGM STUDIOS, TOMORROWLAND, PIRATES OF THE CARIBBEAN, SEA WORLD, MAGIC MOUNTAIN, EPCOT, MAGIC KINGDOM, ADVENTURE WORLD, CAMP SNOOPY, MALL OF AMERICA, CEDAR POINT, CHESSINGTON, CONEY ISLAND, CYPRESS GARDENS, DOLLYWOOD, DRAYTON MANOR, EXPOLAND, EXTREME WORLD, FANTASY ISLAND, FLAMINGO ISLAND, FUNWAY, STONE MOUNTAIN, GREAT ESCAPE, SPLASH MOUNTAIN, SPLASHWATER KINGDOM, HERSHEY PARK, JAZZLAND, NEW ORLEANS, JOLLY ROGER, JOYLAND, UNDERWATER WORLD, KENTUCKY CAVERNS, KNOEBELS, LEGOLAND, MEDIEVAL TIMES, MIDWAY, MIRACLE STRIP, PARAMOUNT, PHARAOH'S LOST KINGDOM, SEAQUARIUM, SEGAWORLD, SILVER SPRINGS, SILVERWOOD, BUSCH GARDENS, WATER COUNTRY, DISNEYLAND PARIS, TOKYO DISNEYLAND, DISNEY QUEST, BLIZZARD BEACH, TYPHOON LAGOON, RIVER COUNTRY.