Theme Parks - US - May 2011
Theme Parks - US - May 2011

While theme parks around the nation have struggled in recent years as millions of Americans curtailed vacation spending in response to the economic downturn, there is some indication that the industry is recovering and a variety of new attractions are being introduced n 2011.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Admissions
Food and Beverage
Merchandise
Other Revenues
Theme Park Attendance
Teen Trends
Attitudes Toward Amusement Parks
Discounts and Deals
Trip Length and Accommodations
Beyond the Price of Admission
Race and Hispanic Origin
Cluster Analysis
Custom Groups: Destination versus Regional Parks

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Theme Parks
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Other Useful Consumer Tables
Appendix—Trade Associations