Theme Parks - US - April 2009
Theme Parks - US - April 2009

The domestic theme park industry has enjoyed several years of growth but is hitting a bump in 2009 with the global recession and cutbacks on vacation spending. Theme park operators have kept busy not only with new rides and attractions, but also with aggressive new pricing promotions. In this report, Mintel offers a review of recent theme park activity and proprietary consumer data on spending and attitudes.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Admissions
Merchandise and Dining
Other Revenues (Amusement Machines, Advertising, etc.)
Leading Theme Parks
Pricing Promotions
Incidence of Theme Park Attendance, and Parks Visited
Change in Spending
Attitudes Towards Theme Parks and Ticketing
Purchase of Discounted Admissions
The Draw of Thrills and Attractions
Duration of Trip Involving Theme Parks
Ancillary Purchases
Impact of Race/Hispanic Origin
Teenage Visits to Theme Parks
Custom Consumer Groups
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Television Advertising

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Other Useful Consumer Tables
Appendix: Trade Associations