Fast Casual Restaurants - US - October 2012
Fast Casual Restaurants - US - October 2012

“The competitive foodservice landscape emphasizes a few key issues that face fast casual operators. To begin with, the number of fast casual concepts entering the market has forced operators to seek greater differentiation. As such, there’s a range of service styles within the fast casual realm, which is causing confusion among some consumers. The segment’s notoriety as an appropriate lunchtime destination is positive, yet it’s also limiting ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Fast Casual Restaurant Usage
Fast Casual Restaurant Brand Usage
Reasons for Not Dining at Fast Casual Restaurants
Changes in Fast Casual Restaurant Usage
Important Attributes for Fast Casual Restaurants
Attitudes of the Fast Casual Consumer
Fast Casual Valuable Marketing Strategies
Correspondence Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Selected Companies
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis—The Fast Casual Food Menu
Appendix—Trade Associations