Fast Casual Restaurants - US - August 2008
Fast Casual Restaurants - US - August 2008

The fast casual restaurant segment remains positioned as the growth leader within the restaurant industry, with positive momentum in spite of the current macro-economic climate. This report provides the reader with statistics and insights about the fast casual category that can help a market player do the following:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Size and Forecast
Segment Performance: Bread-Based Chains
Segment Performance: Traditional Chains
Segment Performance: Ethnic Chains
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Segmentation Performance
Restaurant Analysis: Panera Bread
Restaurant Analysis: Buffalo Wild Wings
Restaurant Analysis: Chipotle
Restaurant Analysis: Steak n Shake
Restaurant Analysis: Boston Market
Restaurant Analysis: Zaxby’s
Restaurant Analysis: Pei Wei
Restaurant Brand Qualities: Chipotle Case Study
Usage of Fast Casual Restaurants
Usage of Fast Casual Restaurant Brands
Decision Criteria Regarding Fast Casual Restaurants
Fast Casual Restaurant Selection Factors
Food Options Fast Casual Users Want to See
Custom Focus: Urban, Suburban, and Rural Consumers
Custom Focus: Dietary Motivations