Fast Casual Restaurants - US - August 2010
Fast Casual Restaurants - US - August 2010

The fast-casual restaurant segment of the $580 billion foodservice industry is a tribute to the American desire to find middle ground, a hybrid that seeks to keep the best of both fast food and casual dining restaurants, while still being its own very contemporary niche. Fast casual recognizes that service speed still is important, while also believing that product quality is key and never should be compromised. Fast casual caters ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance: Bakery-café
Segment Performance—Ethnic
Segment Performance—Traditional and Other
Menu Insights Analysis: The Fast Casual Menu
Menu Insights Analysis: Marketing the Fast Casual Menu
Menu Insights Analysis: The Beverage Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Restaurant Segment and Daypart Usage
Fast Casual Restaurant Usage and Usage Frequency
Fast Casual Selection Factors
Fast Casual Comparisons to Fast Food and Casual Dining
Custom Groups: Light, Medium and Heavy Users
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Company Profile—Panera Bread
Company Profile: Chipotle Mexican Grill
Company Profile—Pei Wei Asian Diner
Company Profile: Einstein Noah Restaurant Group
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Additional Consumer Tables
Appendix: Trade Associations