Fast Casual Restaurants - US - October 2011
Fast Casual Restaurants - US - October 2011

Mintel’s exclusive consumer research finds that fast casual restaurants have a modest reach with 55% of respondents visiting a fast casual restaurant in the past month. Frequency of use proves to be steady, averaging 6.18 monthly visits or 1.5 times per week. Notably, availability of fast casual restaurants is a leading deterrent for use.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size
Market Drivers
Competitive Context
Segment Performance
Menu Analysis—The Fast Casual Menu
Menu Analysis—Marketing the Fast Casual Menu
Menu Analysis—The Fast Casual Beverage Menu
Menu Analysis—The Fast Casual Kids’ Menu

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Fast Casual Usage
Fast Casual Usage Frequency
Fast Casual Dining Occasions
Spending at Fast Casual Restaurants
Fast Casual Selection Factors
Health, Quality, and Value Perceptions

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Restaurant Analysis—Panera Bread
Restaurant Analysis—Chipotle
Restaurant Analysis—Buffalo Wild Wings
Marketing Strategies
Fast Casual Valuable Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Trade Associations