While its heady growth days may be behind it, the fast casual segment continues to outperform the restaurant industry as whole, and remains poised for growth. However, with respect to withstanding the pressure of the recession, and competing for added guest traffic, not all players are created equal. This report provides thorough and unique competitive market analysis, drilling down to provide the insights market participants need to prepare for the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Restaurant Usage Overview
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Bread-Based Restaurants
Segment Performance—Ethnic Restaurants
Segment Performance—Traditional Restaurants
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Fast Casual Restaurant Usage and Usage Frequency
Fast Casual Restaurant Usage—Race and Ethnicity
Fast Casual Restaurant Selection Factors
Consumer Healthfulness Self-Perceptions
Quality, Healthfulness and Proximity Comparisons to Fast Food
Custom Consumer Groups: Fast Casual Restaurant Use by Beverage Attribute
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Restaurant Brand Qualities: Panera Bread
Restaurant Brand Qualities: Chipotle
Restaurant Brand Qualities: Steak ‘n Shake
Restaurant Brand Qualities: Boston Market
Advertising and Promotion
Innovations and Innovators: On the Menu
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
28th December 2009
The latest trend to come out of the renowned New York City street food scene is the mobile food truck. Street food is a staple of NYC, but recently, higher-end street food has literally been hitting the road and migrating to different cities.
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Where is the menu introduction momentum: breakfast, comfort fare, healthfulness or something else? Does the introduction align with the restaurant brand?
