First aid products and treatments naturally correspond to consumer injury and illness. As it is difficult to increase the need for these products, marketers need to be especially savvy about increasing awareness and usage of first aid accessories and treatments. Therefore, consumer education is key to making brands top of mind.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—First Aid Accessories
Segment Performance—First Aid Treatments
Segment Performance—Muscle/Body Support Devices
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supermarkets
Retail Channels—Other
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
First Aid Product Usage
First Aid Kit Ownership
Purchase Attitudes toward First Aid Products
First Aid Concerns
Bandage Importance
Interest in Bandage Innovations
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—First Aid Accessories: Bandages, Cotton Balls/Swabs, Tape, and Gauze
Brand Share—First Aid Accessories: First Aid Kits and Personal Thermometers
Brand Share—First Aid Treatments
Brand Share—Muscle/Body Support Devices
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
24th June 2013
The Ready campaign has encouraged Americans to be prepared for natural disasters and other emergencies for 10 years. New public service advertisements released in May, 2013 from FEMA and the Ad Council reinforce this message. 
29th January 2013
In October 2012, Hurricane Sandy devastated the East Coast. Countless injuries and illnesses were reported due to the storm.
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