US Medicated Skincare Market Report 2023
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Unlock the potential of the US medicated skincare market with our comprehensive report. Our analysis examines consumer consumer attitudes towards medicated skincare products, provides information on US medicated skincare market size, and identifies future trends and opportunities. With our extensive US medicated skincare market report, you can gain a better understanding of how to respond to changing consumer demands and take advantage of new opportunities. Read on to discover our insights.
The US medicated skincare market size reached an estimated $1.5 billion in 2022, with sales projected to reach $1.6 billion by 2027. Personal hygiene behaviors during the pandemic bolstered category sales as consumers dealt with irritated skin from frequent hand washing and sanitization. In 2022, the market stabilized alongside weakening virus fears and a return to typical lifestyles.
Historically high inflation has eroded consumer buying power overall, giving consumers experiencing skin concerns even less motivation to purchase medicated skincare products for minor skin irritations.
Stress and anxiety continue to wreak havoc on consumers. For many, this mental strain is physically manifesting as skin ailments. Many consumers are focused on treating their triggers, either by making lifestyle changes, taking vitamins, minerals, and other other supplements, or identifying triggers with the use of an app. Medicated skincare is often used as a last resort, if symptoms don’t resolve themselves.
Mintel’s medicated skincare market research indicates that consumers remain reactive on the whole. Many only reach for remedies when their skin symptoms worsen. This approach may shift as consumers seek to identify the underlying causes of their skin ailments proactively.
Given consumers tend to be triggered to use products when and if symptoms arise or worsen, if is critical that medicated skincare brands shift mindsets and bring the category into everyday routines. Medicated skincare brands that treat concerns to which consumers remain reactionary will have to find ways to create messaging around a sense of urgency to move consumers to action.
There is an opportunity for medicated skincare brands to respond to consumers’ worsening skin issues with formulations that incorporate ingredients that support other areas of health. Calming ingredients that support sleep health or anti-stress ingredients that nourish the skin can also strengthen appeal amid increasing consumer focus on the importance of mental health.
Read on to discover more about our Medicated Skincare Market Report, read our US Facial Skincare Market Report, or take a look at our Beauty and Personal Care Market Research.
Products: Anti-itch creams/treatments, Lip treatments, Skin growth removers.
Brands: Sanofi-Aventis US LLC, Haleon, Johnson & Johnson, Prestige Consumer Healthcare Inc, Bayer AG, Beiersdorf Inc.
This report, written by Dorothy Kotscha, a leading analyst in the health sector, delives in-depth commentary and analysis to highlight current trends in the US medicated skincare market and add expert context to the numbers.
Consumers continue to experience skin issues as a physical manifestation of both lifestyle choices, such as poor diet and lack of sleep, as well as elevated levels of stress and anxiety. While consumers have adopted a more preventative strategy to managing their overall health, this shift has been slower in the medicated skincare space. Lifestyle changes and remedies in adjacent categories offer consumers even more choice to treat their skin conditions. Many consumers reach for medicated skincare products as a last resort, which has led to relatively slow growth for the category as a whole. However, as the conversation around skin conditions becomes more normalized, more consumers will seek out ways to both manage and prevent skin ailments.
Dorothy Kotscha
Health and Wellness Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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