The first aid category is facing a number of challenges: the growth of private label, consumers trading down because of the recession, and a paucity of strong brands. Insightful market research can help companies meet these challenges. To that end, this report provides:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance
Segment Performance—Accessories
Segment Performance—Treatments
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Other FDMx
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
First Aid Product Usage
Reason for Use Varies with Age
Injury Preparedness
Attitudes towards First Aid Products
Product Selection
Spotlight on Bandages
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Analysis—Accessories: Tape/Bandages/Gauze/Cotton
Brand Analysis—Accessories: Muscle/Body Support Devices
Brand Analysis—Accessories: Cotton Balls/Swabs
Brand Analysis—Accessories: Personal Thermometers
Brand Analysis—Accessories: Heat/Ice Packs
Brand Analysis—Accessories: First Aid Kits
Brand Analysis—Treatments: First Aid Ointments/Antiseptics
Brand Analysis—Treatments: Anti-itch Treatments
Brand Analysis—Treatments: Insect First Aid
Innovation and Innovators
Brands and Marketing Strategies
Brand Usage
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
SymphonyIRI Group/Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: SymphonyIRI Group/Builders Panel Data Definitions
Appendix: Trade Associations
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reasons behind the growth of private label - and specific strategies manufacturers can use to counter it, such as the hiring of celebrity physicians to attest to the efficacy of their products
