US Children and Health Market Report 2022
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This report provides comprehensive and current information and analysis of the US Children and Health market including US Children and Health market size, anticipated market forecast, relevant market segmentation, and industry trends for the Children and Health market in the US.
The children’s health and wellness market has seen growth and recovery over the past year as parents adjusted to living with COVID-19. Despite continued supply chain disruption, consumers continue to stock up on health remedies for their children. There has also been a sizeable shift in attitudes toward health. Parents are taking a more proactive and preventative stance on health and wellness in light of the uncertainty that the future of the pandemic brings. Continued supply chain disruptions coupled with rising inflation has left parents less optimistic about their spending power, leading them to seek health remedies for their children that contain proven medicinal ingredients rather than experiment with natural ingredients that they’re less familiar with.
Brands have the opportunity to provide parents with a balance between natural remedies and traditional OTC remedies with proven results. As parents broaden their idea of what health and wellness for their children looks like, they will need health remedies that complement their children’s overall health.
Read on to discover more about the US Children and Health consumer market, read our US Managing Common Illness Market Report 2021, or take a look at our other Health and Wellbeing Market research reports.
Brands include: Pedialyte, Johnson & Johnson, Abbott Laboratories, Bayer AG, REckitt Benckiser Group, Hyland’s, Zyrtec, Claritin, Benadryl, Zarbees Natural, Mucinex, Delsym, SOS Hydration, Moshi Sleep, Genexa, Olly, Betr, Disney +.
This report, written by Dorothy Kotscha, a leading analyst in the Health and Wellness sector, delivers in-depth commentary and analysis to children and health market research, to highlight current trends and add expert context to the numbers.
The children’s health category continues to have a wide reach, with approximately 74% of parents relying on OTC remedies and VMS products to maintain their children’s health. Market sales remain strong, at $3 billion, despite lingering pandemic uncertainty and rising inflation. Mintel predicts that the children’s health market will grow 24% over the next 5 years, reaching $3.6 billion. COVID-19 shifted parental perception of what their children’s overall health and wellness looks like, with many taking a broader and preventative approach to children’s health remedies. Moving forward, parents will focus on balancing natural ingredients with conventional medicinal ingredients with a proven track record of effectiveness in order to manage and maintain their children’s overall health.
Dorothy Kotscha
Health Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.