Children and Health - US - February 2021
Children and Health  - US - February 2021

“The children’s health market has strong reach, with nearly three quarters of parents giving their kids OTC pediatric remedies and VMS products, respectively. To that end, market sales have reached more than $2.5 billion in 2020 and forecasted for steady growth over the next five years. COVID-19 impacted segment performance, with cold, cough, allergy remedy sales stunted due to less illness, while VMS, internal analgesics and electrolytes benefited ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Segment Performance
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Children’s Health Remedies Usage
COVID-19 Impact on VMS Usage
Health and Wellness Areas of Concern
Treatments for Areas of Concern
OTC Remedies Claim Drivers
OTC Product Type Purchase Drivers
Attitudes and Behaviors toward Children’s Health

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Companies and Brands – Key Takeaways
Market Share
Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Companies and Brands