First Aid - US - July 2008
First Aid - US - July 2008

With high penetration and usage frequency difficult to increase, the market for first aid products has experienced slow growth in recent years, a trend that is likely to continue. While line extensions have been a popular means for increasing sales growth, some smaller companies are targeting niche categories within the first aid market overall, including that of ice/heat wraps and rubs. These interlopers have in some cases left the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance – First Aid Accessories
Segment Performance – First Aid Treatment
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Race and Ethnicity
Cluster Analysis – First Aid Enthusiasts, All in the Family, Basic Buyers
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – First Aid Accessories
Brand Share – First Aid Treatments
Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations

Other

Retail Channels – Drug Stores
First Aid Product Usage
Bandage and Antibiotics Brand Usage
Pain Relieving Rubs/Liquids/Wraps
Preparation and Need
First Aid Attitudes and Behaviors
Product Trial and Interest
Children’s First Aid Usage
IRI/Builders Panel Data