“The first aid market is expected to grow steadily into 2018. To accelerate market growth, companies should focus on the needs of aging consumers, better engage with low-product usage groups like Blacks and Hispanics, and encourage consumers to be more prepared to treat injuries, especially on-the-go.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Wounds/Injuries Experienced
First Aid Product Ownership
Brand Usage
Shopping for First Aid Products
Purchase Frequency
First Aid Product Management
First Aid Knowledge
Race and Hispanic Origin
IRI/Builders – Key Household Purchase Measures
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – First Aid Accessories – Bandages, Cotton Balls/Swabs, Tape, and Gauze
Brand Share – First Aid Accessories – First Aid Kits and Thermometers
Brand Share – First Aid Treatments
Brand Share – Muscle/Joint Support Devices
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
2nd May 2014
“The aging population will continue to be a driver for growth in the first aid market. Coupled with advancements in technology and a growing popularity for wearable devices, companies may want to explore implementing technology for first aid products, which can address needs that go beyond simply treating wounds and ...
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Focus on needs of aging consumers
