CONSUMER CHARTS
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Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The American Pet Products Association (APPA) estimates that U.S. pet owners spend $48 billion annually on their companion animals. The largest percentage of this spending can be attributed to pet food. In addition to the large volume of sales, pet food companies are attracted to the category because it is considered to be somewhat recession-proof. This has proven to be the case in recent years as spending has actually ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Dog Food
Segment Performance—Cat Food
Segment Performance—Other Pet Food
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Pet Ownership and Care Preferences
Pet Food Purchase Behavior
Dog and Cat Food Household Usage
Outlets Where Pet Food is Purchased
What Matters Most When Buying Pet Food
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Natural Foods Supermarkets
Leading Companies
Brand Share—Dog Food
Brand Share—Cat Food
Brand Share—Other Pet Food
Brand Qualities
Innovations and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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