Pet Food and Supplies - US - August 2007
Pet Food and Supplies - US - August 2007

The total market for pet food and supplies grew more than 33% in real terms from 2002–2007, as pet owners spent more on products for their pets that were less utilitarian and more fun. Consumers also became more discerning about the quality and makeup of products they fed their pets in light of the wide-scale pet food recall begun in March 2007. Mintel expects the market to remain dynamic ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations

Other

Supply Structure
The Consumer: Pet Ownership and Pet Care
The Consumer: Purchase and Usage of Pet Products
Future and Forecast