The pet food and supplies category continues to grow in spite of the recession thanks to a gradual increase in pet dog and cat populations and an ever more pervasive view of pets as members of the family. Premium priced pet foods promising healthy natural ingredients and indulgent dining experiences are performing well. But, as many pet owners will spare no expense to pamper their pets, others have no choice ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Dog Food
Segment Performance—Pet Supplies
Segment Performance—Cat Food
Segment Performance—Other Pet Food (non-dog/cat)
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Mass Merchandisers and Others
The Natural Channel
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Select Brand Analysis—Dog Food
Select Brand Analysis—Pet Supplies
Select Brand Analysis—Cat Food
Select Brand Analysis—Pet Food (non-dog/cat)
Pet Ownership
Types of Pet Food and Supplies Used
Types of Stores Where Pet Food and Supplies Purchased
Use of and Interest in Products or Services
Perception of Organic Pet Food
Changing Pet Food Due to the Economy
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data—Key Household Purchase Measures
Appendix: IRI/Builders Panel Data Definitions
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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Demographic factors impacting the pet food market, especially the presence of children in the household, and the growing importance of Hispanic households
