“According to the American Veterinary Medical Association (AVMA), pet ownership is on the decline since 2006. Due to a waning number of end users, marketers must consider ways to encourage pet food buyers to feed their pets a variety of new food/treats, tap into the underdeveloped elderly pet owner demographic, and drive interest for premium products and shopping experiences among key Hispanic pet owners.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Dog Food
Segment Performance—Cat Food
Segment Performance—Other Pet Food
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Pet Ownership
Number of Pets Owned
The Pet Food Buyer
Frequency of Pet Food Purchases
Types of Pet Food Purchased
Where Pet Food is Purchased
Purchase Influencers
Purchase Behavior
Attitudes of the Pet Food Buyer
Impact of Race/Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Dog Food
Brand Share—Cat Food
Brand Share—Other Pet Food
Innovation and Innovators
Marketing Strategies
Social Media
SymphonyIRI/Builders—Key Household Purchase Measures
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Consumer Tables
Appendix: Social Media
Appendix: SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
14th August 2013
While a continued trend toward the specialization of pet foods will support market growth, affordability remains a concern.
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How can pet food marketers encourage trial of new pet food products?
