Pet ownership is increasing, particularly for cats and dogs, and with that comes a need for more food and supplies. The industry is recovering from the pet food recall of 2007, and consumers are more conscious of the provenance of ingredients and materials. The anthropomorphic tendencies of pet owners is creating a market where only the best will do, and they will go to great lengths to ensure that they ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Dog Food
Segment Performance—Pet Supplies
Segment Performance—Cat Food
Segment Performance—Other Pet Food (non-dog/cat)
Retail Channels
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Stores
Leading Companies
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Retail Channels—Pharmacies and Drug Stores
Retail Channels—Mass Merchandisers and Others
Retail Channels—Natural
Selected Brand Analysis—Dog Food
Selected Brand Analysis—Cat Food
Selected Brand Analysis—Pet Supplies
Selected Brand Analysis—Pet Food (non-dog/cat)
Selected Brand Analysis—Pet Food and Supplies Natural Channel
Pet Ownership
Use of and Interest in Products or Services
Perception of Organic Pet Food
Impact of Pet Food Recall and Lead Poisoning
Race/Ethnicity
Household purchase patterns
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How the food recall and lead tainted product crises has impacted consumer buying patterns, as well as overall sales
