Soap, Bath and Shower Products - US - October 2008
Soap, Bath and Shower Products - US - October 2008

In its most pedestrian form, soap is a household staple, requiring repeat purchases. Yet manufacturers have created a demand for various soap products that go beyond the utilitarian need to get clean. Consumers can now decide whether or not they want bar soap or liquid, chemical-free or all natural, moisturizing, anti-bacterial, anti-aging or regular, to name a few options.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Non-Deodorant Bar Soap
Segment Performance—Liquid Body Soap
Segment Performance—Deodorant Bar Soap
Segment Performance—Liquid Hand Soap
Segment Performance—Bath Products
Segment Performance—Bath/Body Scrubbers/Massagers
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other
Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Attitudes and Motivations
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Liquid Body Soap
Brand Share—Non-Deodorant Bar Soap
Brand Share—Liquid Hand Soap
Brand Share—Deodorant Bar Soap
Brand Share—Bath Products
Brand Share—Bath/Body Scrubbers/Massagers
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: IRI/Builders Panel Data Definitions

Other

Household Soap Purchases
Purchase Behavior
IRI/Builders Panel Data