Soap, Bath and Shower Products - US - December 2005
Soap, Bath and Shower Products - US - December 2005

The U.S. soap, bath and shower products market totaled some $1.6 billion in 2004 showing an 8% decline since 1999 at current prices. Bar soaps maintain the largest share of market at slightly under 50%, but they are steadily losing ground to liquid soaps, shower gels, and products enhanced with anti-stress agents and aromatherapy benefits.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Market Segmentation
Retail Distribution

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations
Appendix: New Product Briefs

Other

Introduction and Abbreviations
Market Size & Trends
Supply Structure
Advertising & Promotion
Future & Forecast
Market Size and Trends—Update
Market Segmentation—Update
Future & Forecast—Update