In this report, Mintel takes a closer look at the world of private label as it relates to soap, bath, and shower products. While the poor economy and prolonged recession has spurred consumer interest in lower-priced household items, there are surprises in even the personal care category, as private label goods do not trump all others in terms of increased sales, in spite of consumers’ continuing economic woes.
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—Overview
Segment Performance—Liquid Hand Soap
Segment Performance—Liquid Body Wash
Segment Performance—Bath Fragrance/Bubble Bath
Segment Performance—Scrubbers/Massagers
Segment Performance—Non-deodorant Bar Soap
Segment Performance—Deodorant Bar Soap
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brands vs. Private Label—Overview
Brands vs. Private label—Liquid Hand Soap
Brands vs. Private label—Liquid Body Wash
Brands vs. Private label—Bath Fragrance/Bubble Bath
Brands vs. Private label—Scrubbers/Massagers
Brands vs. Private Label—Non-deodorant Bar Soap
Brands vs. Private Label—Deodorant Bar Soap
Soap, Bath and Shower Purchase
Factors Influencing Purchase
Change in Purchase and Opinions of Store Brand Soap, Bath and Shower Products
Reasons for Not Buying Private Label Soap, Bath and Shower Products
Purchasing Behavior
Impact of Race/Hispanic Origin
Custom Consumer Groups
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Food Retailers
Retail Channels—Other FDMx Channels
Innovation and Innovators—Brands vs. Private Label
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Tables
Appendix: Trade Associations
|
Which segments are currently “hot” in private label soap/bath/shower…and which are not
