“The soap, bath, and shower market can expect to see growth in the next few years due to near universal consumer usage of these products for hygiene maintenance along with a lack of competitive alternatives. However, this market does have some issues it will need to address: private label offerings are slowly starting to grab market share and sales from branded offerings; consumers are expecting more from their soap products ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance—Liquid Body Wash
Segment Performance—Bar Soap
Segment Performance—Liquid Hand Soap
Segment Performance—Bath Fragrance/Bubble Bath
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage of Soap, Bath, and Shower Products
Products Purchased
Brand Usage
Product Usage
Shopping Behaviors
Purchase Factors
Body Wash—Product Attributes
Bar Soap—Product Attributes
Liquid Hand Soap—Product Attributes
Bath Fragrance/Bubble Bath—Product Attributes
Race and Hispanic Origin
Cluster Analysis
SymphonyIRI/Builders—Key Household Purchase Measures
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Liquid Body Wash
Brand Share—Bar Soap
Brand Share—Liquid Hand Soap
Brand Share—Bath Fragrance/Bubble Bath
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
9th September 2013
“Moisturizing attributes are what consumers look for when purchasing soap products. Moisturization has become such an important trend that soap brands are making strong, comparative claims in their product advertising. However, pushback from the Council of Better Business Bureau’s National Advertising Division in regards to these claims suggests that brands ...
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Branded soap, bath, and shower products are slowly losing market share to private label offerings. How can market players reinvigorate interest in branded offerings and reclaim share?
