The U.S. market for soap, bath and shower products sold through food, drug, and mass merchandiser channels is driven by consumer demand for fragrance and moisturization in their shower products in 2011, as evidenced by the results of Mintel’s exclusive consumer survey, in which respondents cite these attributes as the most important in their purchase decisions. Antibacterial properties are also in significant demand in liquid hand soap products ...
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Liquid Body Wash
Segment Performance—Nondeodorant Bar Soap
Segment Performance—Liquid Hand Soap
Segment Performance—Deodorant Bar Soap
Segment Performance—Scrubbers/Massagers
Segment Performance—Bath Fragrances/Bubble Bath
Retail Channels
Retail Channels—Supermarkets
Retail Channels—Other FDMx
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Usage Frequency
Retailers Used for Bar/Liquid Soap Purchases
Important Attributes for Soap/Body Wash Purchases
Attitudes Toward Soap/Body Wash
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Liquid Body Wash
Brand Share—Nondeodorant Bar Soap
Brand Share—Liquid Hand Soap
Brand Share—Deodorant Soap
Brand Share—Scrubbers/Massagers
Brand Share—Bath Fragrance/Bubble Bath
Innovations and Innovators
Brands and the Advertising Landscape
Brand Usage
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders—Key Household Purchase Measures
Appendix—Other Useful Consumer Tables
Appendix—Trade Associations
|
The role of liquid body wash in the shift away from bar soap
